Indirect Marketing ROI - ROI Guide Results for Indirect Marketing ROI
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 01, 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 30, 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.
(WHITE PAPER)
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The Need for Profitability and Cost Management
by Oracle Corporation
September 01, 2008
- (Free Research) As indirect costs rise and economic pressures increase, the need for profitability and cost management (PCM) also grows. Read this white paper to find out more about how PCM drives business performance by finding drivers of cost and profitability, empowering users with visibility and flexibility, and improving resource alignment.
(WHITE PAPER)
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Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI
by SAP America Inc
November 16, 2009
- (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!
(WHITE PAPER)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 19, 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
by SPSS Inc. Worldwide Headquarters
December 31, 2008
- (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
(WHITE PAPER)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 20, 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 22, 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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A Guide To CRM ROI
by Relavis Corporation
August 13, 2009
- (Free Research) The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative.
(WHITE PAPER)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 24, 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
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ROI Calculators: Requirements-Driven Quality
by IBM
November 04, 2009
- (Free Research) Check out these three ROI calculators for estimates on your return on investment using one or more IBM solutions.
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E-Guide: Increase Quality and ROI with SAP Certification and Training
by SkillSoft Corporation
November 18, 2009
- (Free Research) Read this E-Guide and explore how certifications can help SAP gauge market levels of training and experience to deliver a better and faster ROI. Discover how the Business Process Expert certification can enhance the skills needed to create and compose business processes as well as bridge the gap between IT and business.
(E-LEARNING TUTORIAL)
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Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers
by PC Connection in partnership with Intel
September 28, 2009
- (Free Research) Join this Webcast, presented by PC Connection, featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel’s Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments.
(WEBCAST)
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The Economics of Embedded Development, Testing, Deployment and Support
by IBM
December 30, 2008
- (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk.
(ANALYST REPORT)
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Infor CRM Epiphany For Consumer Products
by Infor CRM
July 01, 2009
- (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
(BROCHURE)
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The Return on Investment of Open Source Data Integration
by Talend
July 2008
- (Free Research) This white paper explains the different alternatives to open source data integration, and presents the visible and hidden costs of these alternatives, on several types of projects.
(WHITE PAPER)
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Video Conferencing: ROI, TCO and QOS
by CDW Corporation
November 2009
- (Free Research) This E-Guide will help you develop plans and polices for video conferencing, ensuring you not only meet user demands and improve collaboration, but also deliver measureable ROI.
(E-LEARNING TUTORIAL)
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Tactical Data Quality Projects Deliver Quick ROI
by DataFlux Corporation
October 2009
- (Free Research) This expert podcast offers advice for deploying and completing tactical data quality projects from Forrester's Rob Karel.
(PODCAST)
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Presentation Transcript: Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers
by PC Connection in partnership with Intel
October 2009
- (Free Research) Read this transcript featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel's Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments
(PRESENTATION TRANSCRIPT)
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PODCAST: Stop Wasting Energy! Tips for Cutting Power Draws from PC Networks to Data Centers
by PC Connection in partnership with Intel
September 2009
- (Free Research) Join this Podcast, presented by PC Connection, featuring guest speakers Doug Washburn, Forrester Research Analyst, and co-presenter John Skinner, Intel’s Director of Marketing, Eco-Technology, as they discuss the scope of energy-efficient computing, and how new incentives can be leveraged to accelerate the ROI of your technology investments.
(PODCAST)
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Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
by Salesforce.com
October 2009
- (Free Research) IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
(WHITE PAPER)
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How to Calculate The ROI & TCO of Your Mobile Users Before Cost Overruns Blindside You
by BoxTone
October 2009
- (Free Research) This handbook is designed to help senior IT management calculate their organization's mobile ROI and TCO -- using an enterprise environment of 2,000 mobile users to demonstrate the approach -- and includes a 5-step analytical approach for reducing that TCO by as much as 15-20 percent.
(ANALYST REPORT)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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