Evaluation Marketing - ROI Guide Results for Evaluation Marketing
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 01, 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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How to write a RFP for Master Data Management: 10 Common Mistakes to Avoid
by Siperian, Inc.
September 2007
- (Free Research) Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFPs) are narrowly focused on a single business data type. Ensure success by avoiding 10 costly mistakes when writing your RFP.
(WHITE PAPER)
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Global Commerce Enabler Achieves Instant ROI with AventX
by STR Software
May 2009
- (Free Research) MasterCard International implemented Oracle E-Business Suite (EBS) in January 2000 and required a document delivery solution capable of intelligently distributing high volumes of purchase orders each month. After a competitive evaluation, MasterCard determined AventX Oracle Connector was the only solution that could meet its needs.
(CASE STUDY)
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ROI Evaluation Report: IBM Cognos Software
by IBM
May 2009
- (Free Research) Companies that use IBM Cognos software are able to improve productivity, reduce or avoid headcount, reduce financing costs, and increase profitability. These benefits are achieved because when employees can rapidly access and analyze data in consistent ways, they are better able to make business changes that both lower costs and increase revenues.
(WHITE PAPER)
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Sun and Intel ROI Evaluation Tool
by Sun Microsystems, Inc. and Intel Corporation
October 2009
- (Free Research) This tool allows you to enter data about your existing server environment and evaluate the benefits of replacing x86 server technology with the latest generation Sun servers powered by Intel® Xeon® processors.
(ASSESSMENT TOOL)
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Roadmap to UC Projects that Reap Rewards
by SearchUnifiedCommunications.com E-Books
November 2009
- (Free Research) This e-book provides a roadmap for building a unified communications business case and offers practical strategies for implementing short-term projects with long-term payback, establishing metrics for ROI evaluation, and setting the stage for adoption of richer collaboration capabilities in the future.
(EBOOK)
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The importance of IT governance in an economic recession
by Innotas
September 2009
- (Free Research) Hear from Brian Barnier, Principal at ValueBridge, as he speaks on how a formal governance process will ensure a positive impact on your bottom line. Also, get answers to some of the toughest governance questions, including “how important is risk evaluation in IT governance?”
(PODCAST)
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Differentiating With Technical Support, a JBoss Customer Support Study
by JBoss, a Division of Red Hat
August 2008
- (Free Research) Strategic organizations are increasingly looking for ways to lower the total cost of ownership (TCO) of their technology assets while improving the return on their investment. In this white paper, you will discover how expert customer support services can have a dramatic impact on both as you explore the success of JBoss middleware technology.
(WHITE PAPER)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
(DEMO)
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Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
by Microsoft
September 2009
- (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
(WEBCAST)
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Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
by Salesforce.com
October 2009
- (Free Research) IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
(WHITE PAPER)
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Best Practices in Reconciliation: A Practical Guide for Asset Managers
by Advent Software, Inc
July 2008
- (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
(WHITE PAPER)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI
by SAP America Inc
November 2009
- (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!
(WHITE PAPER)
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Addressing "The Unlucky Seven" - Security and Compliance Issues That Matter Most to the Mid-Market Organization
by ArcSight, Inc.
May 2009
- (Free Research) This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.
(WEBCAST)
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Taking Relationship Management to a New Level with Microsoft Dynamics CRM
by Microsoft
September 2009
- (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.
(WEBCAST)
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Do Extraordinary Things Everyday with Microsoft Dynamics CRM!
by Microsoft
September 2009
- (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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Improving Process Flexibility: How to Respond Quickly to Changing Market Demands by Streamlining Processes
by Oracle Corporation
December 2008
- (Free Research) This white paper will show that by improving process flexibility and transparency, not only can employees and systems adapt more easily to changing requirements, but existing infrastructure and applications can run more smoothly together for longer, thus raising ROI.
(ANALYST REPORT)
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