Direct Sales Marketing - ROI Guide Results for Direct Sales Marketing
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The Economics of Embedded Development, Testing, Deployment and Support
by IBM
December 30, 2008
- (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk.
(ANALYST REPORT)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 19, 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
(DEMO)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 24, 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 30, 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
by Microsoft
September 09, 2009
- (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
(WEBCAST)
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Do Extraordinary Things Everyday with Microsoft Dynamics CRM!
by Microsoft
September 09, 2009
- (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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Grow Your Business with the Visibility to Capture More Sales Opportunities
by Microsoft
September 09, 2009
- (Free Research) In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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Taking Relationship Management to a New Level with Microsoft Dynamics CRM
by Microsoft
September 09, 2009
- (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.
(WEBCAST)
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Infor CRM Epiphany For Consumer Products
by Infor CRM
July 01, 2009
- (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
(BROCHURE)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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It's Time to "Go Commando"
by Birst
June 19, 2009
- (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
(WHITE PAPER)
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CRM Built for Sales: The Executive Guide to Selecting CRM That Meets Sales Needs
by Pivotal CRM, a CDC Software solution
February 20, 2009
- (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
(WHITE PAPER)
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Connect and Empower Mobile Salespeople
by Oracle Corporation
June 10, 2009
- (Free Research) Read this free white paper to see how mobile CRM will give your sales team a winning record on the road.
(WHITE PAPER)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 01, 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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The Total Economic Impact Of DMExpress
by Syncsort
August 25, 2008
- (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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VUE Software: Enterprise Incentive Management
by CSSI
VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.
(SOFTWARE PRODUCT)
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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
by SPSS Inc. Worldwide Headquarters
December 2008
- (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
(WHITE PAPER)
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CRM Strategy Guide: Leveraging your customers
by Sun Microsystems, Inc.
September 2009
- (Free Research) Learn how innovative companies are turning CRM challenges into an opportunity for business advantage and cost reduction.
(INFORMATION CENTER)
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OEM Program eBook
by SAP America Inc
October 2009
- (Free Research) Find out how to tap into a long-running program with over 750 OEM partners worldwide, and make SAP BusinessObjects market leading BI platform your own.
(EBOOK)
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NIBCO, INC: Integrating Inbound Sales Order Automation
by Esker Inc.
July 2009
- (Free Research) In this case study NIBCO, INC. implemented an SAP solution for comprehensive customer relationship management (CRM). Read this case study to learn how NIBCO, INC chose and implemented Esker DeliveryWare as their SAP Solution and the benefits they reaped from Esker DeliveryWare.
(CASE STUDY)
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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