Direct Marketing Michigan - ROI Guide Results for Direct Marketing Michigan
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The Economics of Embedded Development, Testing, Deployment and Support
by IBM
December 30, 2008
- (Free Research) This paper is aimed at helping senior management address its product ROI in a manner that can be directly applied to their everyday management practices. In this report, EMF presents a methodology for calculating the ROI for a development based on the direct cost of development, associative costs, extrinsic costs and a process for estimating risk.
(ANALYST REPORT)
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Evaluating the Costs and Benefits of Backup and Deduplication Storage
by Data Domain
July 01, 2008
- (Free Research) Unreliable backups and recovery times that are too long have long plagued IT organisations. This paper takes a look at the costs and benefits of backup with deduplication storage as strategic assets for data protection.
(WHITE PAPER)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars
by Citrix Online
November 18, 2009
- (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.
(WHITE PAPER)
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Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI
by SAP America Inc
November 16, 2009
- (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more!
(WHITE PAPER)
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Boost ROI with Faster, Easier, VISUAL Analytics
by SPSS Inc. Worldwide Headquarters
February 24, 2009
- (Free Research) Join us at this live webcast and learn how you can:<ul> <li>Use RFM analysis to quickly rank customers for high-return marketing</li> <li>Use advanced visualization techniques to uncover segments and patterns in your data, and apply these insights to growth, acquisition, and retention planning</li> <li>and more</li></ul>
(WEBCAST)
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Addressing "The Unlucky Seven" - Security and Compliance Issues That Matter Most to the Mid-Market Organization
by ArcSight, Inc.
May 19, 2009
- (Free Research) This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.
(WEBCAST)
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Six Reasons Why Microsoft's Hyper-V Will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace
by Microsoft Corporation India Pvt Ltd
May 01, 2008
- (Free Research) In this report, Clabby Analytics explains why Hyper-V will overtake VMware in just a few years to become the x86 server virtualization market's leader.
(ANALYST REPORT)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
by Citrix Online
December 01, 2008
- (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER)
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Avatars Proven to Increase Advertising Effectiveness
by Humanity Interactive
September 30, 2009
- (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
(CASE STUDY)
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Find, Qualify, and Close More Business Faster With a Free Trial of ZoomInfo
by ZoomInfo
May 19, 2009
- (Free Research) In today's economy, it is important to take every step you can to ensure sales effectiveness, which includes knowing who to contact and having accurate and helpful information about their company. You can get all this and more with this free trial of ZoomInfo.
(DEMO)
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Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
by Microsoft
September 09, 2009
- (Free Research) This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
(WEBCAST)
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Taking Relationship Management to a New Level with Microsoft Dynamics CRM
by Microsoft
September 09, 2009
- (Free Research) Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.
(WEBCAST)
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Do Extraordinary Things Everyday with Microsoft Dynamics CRM!
by Microsoft
September 09, 2009
- (Free Research) In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
by Salesforce.com
October 30, 2009
- (Free Research) IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
(WHITE PAPER)
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Best Practices in Reconciliation: A Practical Guide for Asset Managers
by Advent Software, Inc
July 2008
- (Free Research) This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed.
(WHITE PAPER)
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Top 5 Best Practices for Creating Effective Campaign Dashboards
by Tableau Software
June 2008
- (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER)
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Making Interactions More Intelligent Across All Channels in the Retail Finance Industry
by Infor CRM
July 2009
- (Free Research) In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction.
(WHITE PAPER)
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Increase Your Returns Using Event-Based Marketing
by Infor CRM
July 2009
- (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
(WHITE PAPER)
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American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics
by SPSS Inc. Worldwide Headquarters
February 2009
- (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
(CASE STUDY)
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Improving Process Flexibility: How to Respond Quickly to Changing Market Demands by Streamlining Processes
by Oracle Corporation
December 2008
- (Free Research) This white paper will show that by improving process flexibility and transparency, not only can employees and systems adapt more easily to changing requirements, but existing infrastructure and applications can run more smoothly together for longer, thus raising ROI.
(ANALYST REPORT)
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Infor CRM Epiphany For Consumer Products
by Infor CRM
July 2009
- (Free Research) Infor CRM Epiphany helps you make the most of customer interactions and improve your sales, marketing, and service operations in order to increase loyalty, enhance brand preference, and boost profitability.
(BROCHURE)
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OEM Program eBook
by SAP America Inc
October 2009
- (Free Research) Find out how to tap into a long-running program with over 750 OEM partners worldwide, and make SAP BusinessObjects market leading BI platform your own.
(EBOOK)
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Running and Optimizing IT: A Best Practice Approach
by SAP AG
June 2009
- (Free Research) The results of this survey show that the highest priorities are focused not on technology but on the ability of IT to deliver services that provide value for customers and end users.
(WHITE PAPER)
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Grow Your Business with the Visibility to Capture More Sales Opportunities
by Microsoft
September 2009
- (Free Research) In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0.
(WEBCAST)
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The Total Economic Impact Of DMExpress
by Syncsort
August 2008
- (Free Research) The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of DMExpress on their organizations. Forrester’s aim is to clearly show all calculations and assumptions used in the analysis.
(WHITE PAPER)
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